The Longbridge council ward contains the areas of Longbridge, Rednal, Rubery, and New Frankley.

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There are approximately 26,000 people resident in the Longbridge ward.

The population density is 35 persons per hectare compared to an average of 36.5 for Birmingham as a whole. The average age is 40 compared to 36 for the city as a whole.

The white British population accounts for around 87.5% of residents.

Approximately 3% of the population is of Asian origin including 2.5% from India.

Around 3% of the population is black of Afro-Caribbean descent.

3.5% of residents are white non-British (including Irish), 2.5% are mixed race, and 0.5% are of Chinese origin or belong to some other ethnic group.

These estimates may differ from official census data which is now several years out of date and which was collated in respect of different ward boundaries.

Most of the housing is ex-council build dating from 1950-80; it is characterised by short terraces and semi-detached pairs.

Some of the older stock is in urgent need of refurbishment; however, the closure of the car factory has been accompanied by a spate of regeneration projects that will improve the area; these include, for example, a privately-built landscaped village at Rubery Great Park.

The rate of owner occupation in Longbridge is around 59%. Roughly 4% of homes are rented from private landlords and around 35% from the local authority or housing associations.

12% of the ward is amongst the 5% most deprived areas in England; 24% is amongst the 10% most deprived areas in England; and 54% is amongst the 20% most deprived areas in England (how is deprivation measured?).

The major employers are Lloyds TSB (roughly 950 jobs), Compass Group (contract catering = 600), Letheby & Christopher (contract catering = 400), Reaside Psychiatric Clinic (NHS = 400); and

Morrison Stores (400); Nanjing Auto (MG assembly = 200), Red & White Taxis (150), UGC Cinema (90), Dau Draeximaer (manufacturer of automotive electrics = 80).

These figures are estimates only.

Bedlam Wood, Balaams Wood, Cofton Park, Hollymoor Park, Lickey Hills Country Park & Golf Course, Rubery Hill, Rubery Great Park & Reservoir, Rubery Cutting, Frankley Hill, Kendall Rise, Meadvale Road Recreation Ground, Parkway Pitch; and

Alford Close Public Open Space, Boleyn Road Public Open Space, Callow Brook Public Open Space; Farndale Grove Public Open Space, Frogmill Road Public Open Space, Gannow Manor Public Open Space, New Street Public Open Space, Leys Allotments and the North Worcestershire Golf Club.

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 Green = green spaces; Brown = industrial/trading estates; Purple = Commercial/retail areas

The Longbridge council ward forms part of the Northfield Council Constituency

He sits on the Longbridge Ward Committee, the Northfield Constituency Committee and the Vulnerable Children Committee.

Labour Gain (from Conservatives) with a majority of 447 and 46.46% of votes cast; 18,328 voters were registered; the turnout was 30.94%.

He sits on the Longbridge Ward Committee, the Northfield Constituency Committee and the Leisure Sport and Culture Committee.

He is Vice-Chairman of the Housing and Urban Renewal Committee and also sits on the Longbridge Ward Committee and the Northfield Constituency Committee.