It is an area within the Ladywood ward and is flanked by Digbeth, the Business Quarter, Eastside, Westside and Southside.

The Retail Quarter is centred on the Bullring, Corporation Street, New Street and High Street.

It contains the Bullring malls and markets, the Pavilion and Pallasades retail malls and Martineau and Priory Square shopping centres.

According to real estate brokers Cushman and Wakefield, Birmingham High Street commands an average annual retail rent of £275 per square foot, the highest outside London (News Archive 25.09.10).