It is a one-way self-guided tour consisting of themed displays of chocolate jungles and streets, a history of chocolate-making, demonstrations of chocolate manufacture, advertising and promotional sets.

It includes a children's ride through the fictional village of Beansville, an interactive gallery where visitors can shower in chocolate rain and an exhibition focusing on Quaker ethics and the foundation of Bournville village.

Cadbury World is next to the modern chocolate factory which is not included in the tour. There are picnic and play areas, a shop, restaurant, cafe and free car park.

Visitors should book their tours in advance to ensure admittance.

It focuses on animal conservation and captive breeding programmes and contains rare and exotic species in naturalistic enclosures including beavers, red pandas, red squirrels, meerkats, otters, lemurs, wallabies and endangered birds, insects and reptiles.

The centre strives to raise public awareness of environmental issues such as biodiversity and sustainability.

Parking is available.
 
In July 2010, the Nature Centre bred a new generation of miniature pythons whose natural habitat is the Savu Islands in Indonesia (News Archive 25/07/10).

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